WINNER of the Best Metaverse Activation award at the Drum Awards! Read the results of the Playprints campaign on The Drum.


We were approached by Clarks with an exciting opportunity of bringing their Playprints brand to life.

Working closely with their in-house creative team, we created a series of idents of promotional stills that introduce four complex CG characters into their own respective environments, which form part of a larger fantasy world!

Pushing our use of Blender further than ever, we made use of cloth, hair, fur and dynamics to add a richness to the project and produce something that the whole team could be really proud of.

Credits
Credits

Director
Dane Winn

Art Direction & Design
Grant Berry
Hugo Barret-Castan

Character Design
Christoph Rais

Modelling
Christoph Rais
Sophie Jameson
Hugo Bussiere

Rigging
Leo Blackmur
Vasil Shotarov

Look Development
Lisa-Mae Evans
Hugo Bussiere

Animation
Sam Potter
Dane Winn

FX
Josh Palfrey
Dane Winn

Lighting & Compositing
Jack McEntire
Robin Danielsson

Production
Chantal Baldwin

CG Supervisor
Arthur Tibbet

Executive Producer
Damian Hook

Head of Production
Lizzie Hicks

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For all new business enquiries please contact

Executive Producer
Nicky Flemming
nicky@blue-zoo.co.uk
Head of Short Form & Advertising
Damian Hook
damian@blue-zoo.co.uk

Playprints