WINNER of the Best Metaverse Activation award at the Drum Awards! Read the results of the Playprints campaign on The Drum.
We were approached by Clarks with an exciting opportunity of bringing their Playprints brand to life.
Working closely with their in-house creative team, we created a series of idents of promotional stills that introduce four complex CG characters into their own respective environments, which form part of a larger fantasy world!
Pushing our use of Blender further than ever, we made use of cloth, hair, fur and dynamics to add a richness to the project and produce something that the whole team could be really proud of.
Art Direction & Design
Lighting & Compositing
Head of Production