Working with Wax On, we created a versatile campaign suitable for multiple digital platforms and print to promote Doddle and its parcel collection service. The animation shows parcel delivery 'hell' versus a cloud-filled parcel collection 'heaven', reminding us that Doddle is the 'perfect place for our presents'.
The animation combines 2D and 3D techniques giving it a soft, painterly quality. The sequence is built in one shot cleverly panning from parcel drop-off misery to the parcel collection happy place. Because of the complexity of the scene and the depth we wanted to create, we opted to use Maya to build the environment using animated planes with textured artwork, along with 3D boxes that were toon shaded to fit with the style.