From Production Design and Art Direction to Concept Art, Storyboarding, Pre-visualisation and Look development, we cover every aspect needed to visualise characters, worlds and beyond here at ZooLab!
ZooLab is our central creative hub, where all visual elements are developed. We work with exceptional in-house senior talent as well as sourcing from our rich talent pool of world-class artists.
CHARACTERS
With 25 years of experience bringing characters to life across diverse styles. our world-class team ensures designs are not only visually striking but also built to serve the story and function seamlessly in production.
Main & Secondary Character Design: Developing distinctive, fully realised character:
Expression Sheets & Walk Cycles: Exploring personality and movement in 2D, 30 and hybrid styles.
3D Character Development: From initial sketches to final production-ready model
ENVIRONMENTS
From concept design to intricately designed worlds, our Visual Development process sets the tone for any production or pitch. We explore a wide range of styles and aesthetics, ensuring each environment and cinematic moment is brought to life with authenticity and originality.
Our process spans from rough sketches to final colour, including 3D blocking and refined look development. See the 3D look development section below for a deeper dive into our fully realised visual styling.
COLOUR SCRIPTS, STORYBOARDS, PREVIS
With a track record of working with clients like LEGO, Disney, Netflix, Sony, BBC, and more, we ensure each step of the process is crafted to deliver clear, engaging visuals that bring your story to life.
Storyboarding & Animatic development: Creating rough, timed animation to map out pacing and visual storytelling with sound.
Colour scripts and pre-vis: Turning your ideas into dynamic, entertaining visual sequences, exploring composition, mood, timing, and scene flow.
