The shortform team were fizzing with excitement to get their hands on “The Machine,” a fresh new campaign for the innovative, slightly sparkling flavoured water brand, CANS!

This project was all about capturing the unique, effervescent personality of CANS. When the concept of “The Machine” was laid out, we knew we had a chance to create something visually distinct and super playful, perfectly reflecting this exciting new drink. The team jumped in right from the storyboard phase, working closely with Joe to develop the narrative and, crucially, the characters to vibrant life – our mission was to make them pop right off the screen!

The production pipeline was meticulously crafted to ensure the distinct look flowed seamlessly through every asset and animation, creating a cohesive and visually striking world for “The Machine.” The end result is a fantastically quirky and engaging campaign.

Joe Kinch, Director and Art Director on the project, said: "Working on CANS’ ‘The Machine’ was an amazing opportunity to build a unique world from the ground up. We wanted something that felt fresh, fun, and a little bit unexpected, just like the drink itself. The team here at Blue Zoo really dived in and had a great time bringing these characters and their story to life!"