Earnest
My Nest Egg - Brothers & Sisters

When the brief landed to help launch “My Nest Egg,” we knew we had to craft something truly memorable that would make a splash.

Director Dane Winn and the Blue Zoo team worked closely with the Creative teram at Brothers and Sisters with a special focus on developing and seamlessly bringing the wonderful new character, “Earnest,” to life.

Our mission was to make Earnest the friendly, trustworthy, and instantly recognisable face of the brand.

Behind the Scenes

Director, Dane Winn, said: “With such a lovely, contained concept of a piggy bank in a tree breaking the fourth wall, we could focus in on all the little details to bring Earnest’s personality to the forefront so he could get the audience’s attention and keep it. We tried an interesting approach to the character rig, by having the legs and ears be separate pieces of geometry, which deformed to the shape of the body, the animators were able to be far more expressive and get the silhouettes they wanted.

The team created a beautiful, dynamic environment of the tree branch with moving leafs and natural sunlight to breath as much life into the adverts as possible and along with a mud-filled jacuzzi, create something really charming and fun.”

Brothers and Sisters

Producers

Emily Bauer

Emily Harrison

Tom Falck

Creative Director

Andy Fowler

Blue Zoo

Director

Dane Winn

Art Director

Grant Berry

Production

Shannon Reeve

CG Supervisor

Arthur Tibbett

Executive Producer

Damian Hook

Head of Production

Lizzie Hicks Storyboarding

Prawta Annez

Character Creation

Sophie Jameson

Environment Creation

Cassandra Haulot

Josh Palfrey

Rigging

Dane Winn

Animation

Edd Benson

Alizee Garnier

FX

Josh Palfrey

Lighting & Compositing

Jack McEntire

Yoli Clerke

For new business enquiries, please contact nicky@blue-zoo.co.uk