When the brief landed to help launch “My Nest Egg,” we knew we had to craft something truly memorable that would make a splash.
Director Dane Winn and the Blue Zoo team worked closely with the Creative teram at Brothers and Sisters with a special focus on developing and seamlessly bringing the wonderful new character, “Earnest,” to life.
Our mission was to make Earnest the friendly, trustworthy, and instantly recognisable face of the brand.
Director, Dane Winn, said: “With such a lovely, contained concept of a piggy bank in a tree breaking the fourth wall, we could focus in on all the little details to bring Earnest’s personality to the forefront so he could get the audience’s attention and keep it. We tried an interesting approach to the character rig, by having the legs and ears be separate pieces of geometry, which deformed to the shape of the body, the animators were able to be far more expressive and get the silhouettes they wanted.
The team created a beautiful, dynamic environment of the tree branch with moving leafs and natural sunlight to breath as much life into the adverts as possible and along with a mud-filled jacuzzi, create something really charming and fun.”
Brothers and Sisters
Producers
Emily Bauer
Emily Harrison
Tom Falck
Creative Director
Andy Fowler
Blue Zoo
Director
Dane Winn
Art Director
Grant Berry
Production
Shannon Reeve
CG Supervisor
Arthur Tibbett
Executive Producer
Damian Hook
Head of Production
Lizzie Hicks Storyboarding
Prawta Annez
Character Creation
Sophie Jameson
Environment Creation
Cassandra Haulot
Josh Palfrey
Rigging
Dane Winn
Animation
Edd Benson
Alizee Garnier
FX
Josh Palfrey
Lighting & Compositing
Jack McEntire
Yoli Clerke



