2024s Lunar New Year campaign for Glenfiddich required working with Love Creative to breathe life into photo-realistic scenes of nature, taking the style in a very different direction to the previous campaigns and presenting a fun and unique challenge for Blue Zoo Short Form.
Based upon a stunning sculpture of the iconic stag, created using natural materials by artist Raku Inoue, the film needed to feel as alive and fresh as the flowers and greenery used.
“The idea was to try and start in nature, as it blossoms, then over just a handful of shots, transform and juxtapose nature, leading us to the final reveal of the stag, which is assembled from elements that came before it.
I was very keen to push the team out of their comfort zone for this project. We started researching and experimenting early on with photorealism and how we could approach the various shots, making sure to lean into our strengths and have the camera choices and action service the idea as well as possible.
The artists absolutely rose to the challenge of this project and delivered something we’re really proud of. The detail and care over each shot really demonstrates what can be achieved when you’re excited about what you’re making.”
Blue Zoo
Director
Dane Winn
Production
Shannon Reeve
CG Supervisor
Arthur Tibbett
Executive Producer
Damian Hook
Head of Production
Eve Hebditch
Modelling and Texturing
Sophie Jameson
Animation
Dane Winn
Joshua Palfrey
Lighting & Compositing
Robin Danielsson
Jack McEntire
CLIENT
Account Management
Melanie Heaney
Ellie Olsen
Creative Director
Kevin Phillips