We were approached by Clarks with an exciting opportunity to bring their Playprints brand to life.
Working closely with their in-house creative team, we created a series of idents of promotional stills that introduce four complex CG characters into their own respective environments, which form part of a larger fantasy world!
Pushing our use of Blender further than ever, we made use of cloth, hair, fur and dynamics to add richness to the project and produce something that the whole team could be really proud of.
WINNER of the Best Metaverse Activation award at the Drum Awards!
Origin Story
Roblox Mission 1
Roblox Mission 2
Director Playprints Launch
Dane Winn
Director Roblox Missions
Joe Kinch
Director AW 2023 Campaign
Yolande Clerke
Art Direction & Design
Grant Berry
Hugo Barret-Castan
Character Design
Christoph Rais
Modelling
Christoph Rais
Sophie Jameson
Hugo Bussiere
Catarina Loja
Caterina Fioretta Cosmidis
Rigging
Leo Blackmur
Vasil Shotarov
Look Development
Lisa-Mae Evans
Hugo Bussiere
Animation
Sam Potter
Dane Winn
FX
Josh Palfrey
Dane Winn
Lighting & Compositing
Jack McEntire
Yolande Clerke
Robin Danielsson
Arturs Vaitilavics
Viktor Tomic
Producer
Chantal Baldwin
CG Supervisor
Arthur Tibbet
Executive Producer
Damian Hook
Head of Production
Lizzie Hicks