We are introducing gender pronouns to our email signatures.

Blue Zoo's core mission is to nurture an open, inclusive and diverse studio through celebrating difference, with many ongoing initiatives to make it as welcoming and considerate as possible. You may have noticed that we introduced gender pronouns to our email signatures. What do they mean, you might wonder? The aim of this blog post is to explain the significance of gender pronouns and why they now feature in our email signatures. Hopefully, this will help you better understand how to show your support.

What are gender pronouns?

Gender pronouns are words that an individual chooses to be referred to as. As you might expect, the most commonly used pronouns are “he, him, his” and “she, her, hers”. People who are transgender or gender nonconforming may adopt pronouns that don’t conform to binary male/female gender categorisations. These pronouns can vary massively, but most commonly chosen are “they, them, theirs”. Adding pronouns to our email signatures serves as a simple notice that allows us to know how somebody wishes to identify themselves.

Why include them in email signatures?

We encourage those who are comfortable doing so to incorporate their gender pronouns into their email signature. We are doing this with the intent of normalising the use of pronouns - or the act of stating preferred pronouns - rather than assuming them. The act of including pronouns in an email signature goes a long way to generate a mindful culture within the workplace. Plainly displaying the way in which you would like to be referred to in your email signature is a subtle, unfaltering nod towards celebrating diversity.

What difference does it make?

You can’t always tell what someone’s preferred gender pronouns are by their appearance and we certainly don’t want to assume. Consciously knowing and using someone’s gender pronouns is a positive way for us to support the people who work in our studio, as well as indicating that Blue Zoo is a safe, accommodating and respectful place to work.

We pride ourselves on our open, approachable studio culture and introducing gender pronouns in our email signatures certainly isn’t the end of our work. Blue Zoo is a founding member of Access:VFX, an organisation that is pursuing inclusion, diversity, awareness and opportunity within the VFX, Animation and Games industries. As an extension of Access:VFX we set up an LGBTQI+ branch, aptly named Q-VFX or Queer-VFX. This is designed to be a safe space, specifically for queer folk within our industry. Q-VFX host monthly events, meetups and socials, striving to create a welcoming community for everyone in the industry. For more information on Q-VFX have a look at the Access:VFX website. To stay in the loop of upcoming events be sure to follow Q-VFX on Twitter and join the Facebook group.