B Corp @ Blue Zoo
What is B Corp?
B Corp certification is a global movement of businesses dedicated to balancing purpose and profit. Certified B Corporations meet rigorous standards of social and environmental performance, transparency, and accountability.
By redefining success in business, B Corps aim to build a more inclusive and sustainable economy. Certification requires companies to assess their impact on workers, customers, suppliers, community, and the environment, ensuring they create value for all stakeholders - not just shareholders.
At its core, being a B Corp means using business as a force for good. Moreover, we want to use animation as a force for good.
Why We Became a B Corp
We became B Corp certified in 2021 because we believe in using our creativity and platform to make a difference whilst demonstrating that profit can be used for good.
As a studio known for telling joyful and characterful stories, we wanted to ensure our business practices reflect the same care and values we put into our work.
Becoming a B Corp helps us hold ourselves accountable, ensuring we operate with integrity in every area—from reducing our environmental footprint to promoting diversity and inclusion in our teams.
It’s part of our mission to be more than just a leading animation studio: we want to be a company that sets an example for how businesses can contribute to a better world.
Impact Areas
Broadly, B Corps aim to maximise the impact across governance, social, and environmental areas; all improvements within these areas are measured and evidenced.
For certification, B Lab, the company that administers B Corp certification, checks the evidence submitted and and issues a score. If a company scores over 80 points, it becomes one of the growing community of 9000+ companies with B Corp certification.
These are some of the issues addressed across the three categories:
Environment
📊 Measuring our energy, water and waste
📜 Environmental management strategies
⚡️ Eco improvements at home or in-office
📉 Measuring our emissions scopes 1-3
🎯 Setting and working to GHG targets
🚗 Reducing business commuting & travel
📄 Environmental purchasing policies
🚮 Company waste programmes
🏡 Sourcing from eco suppliers
🧑🏫 Educating stakeholders on their impact
Social
📊 Increasing diversity & inclusion
🧘♀️ Enabling workplace flexibility
👩🏫 Providing training and development
📄 Company-employee transparency
📈 Opportunities for career growth
❤️🩹 Health and safety policies
👶 Wellness and family support
💲 Fair pay and financial opportunity
🤲 Increase impact on our community
💫 Inspiring customers and suppliers
Governance
😀 Job growth and promotions
🎯 Customer/client targets
💬 Feedback and true impact our work
🔍 Financial reviews and audits
🎯 Strong ethics & anti-corruption
📊 Controls and risk measures
🎩 Strong corporate governance
🧾 Clear financial and impact reporting
♻️ Feedback/improvement mechanisms
🔒 Data compliances and controls
Transparency through reporting
We are proud to share our latest annual B Corp Impact Report, which lays out our commitment to positive change, including new policies introduced in 2023 and our goals for the coming years that align with our overall ambition to create joyful animation that makes the world a better place.
Read our Blue Zoo BCorp Impact Report 2023