Sky created a competition providing airtime for start-ups who’s business model promotes a positive green impact. We collaborated with agency, Hatch to create this TVC for Path, a financial planning firm set up purposefully to tackle climate change and make a positive difference in the world.

The Shortform team were really excited about the potential of this brief, reacting quickly with a visual direction to establish our approach. The piece uses the concept of a path to show two options or directions for your money, the first being a polluted and dank world and the second a bright and beautiful outlook towards a sustainable future. 

The team worked hard to originate a wonderfully crafted and unique visual aesthetic as well a clear narrative which would succinctly deliver the brand message, made all the more impressive when considering the quick turnaround

Credits


Credits

Hatch Creative

Creative Director
Bruce Crouch

Business Director

Mark Gibson

Creative Design Director

Mark Harrison

Blue Zoo

Director

Dane Winn

Art Direction & Design

Grant Berry

Modelling

Hugo Bussiere

Rigging

Hugo Bussiere

Look Development

Lisa-Mae Evans

Animation

Charlotte Binnie-Thompson

FX

Francesca Pesce
Dane Winn

Lighting & Compositing
Francesca Pesce
Oliver Street

Production

Toni Cunningham

CG Supervisor

Arthur Tibbet

Executive Producer

Damian Hook

Head of Production

Lizzie Hicks

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For all new business enquiries please contact

Executive Producer
Nicky Flemming
nicky@blue-zoo.co.uk
Head of Short Form & Advertising
Damian Hook
damian@blue-zoo.co.uk