Blue Zoo CG Character Animation Production Studio, London UK

Dechox Campaign


Wax On/British Heart Foundation

We produced these hilarious chocolatey characters for the 2019 British Heart Foundation's 'Dechox' - the fundraising challenge to give up chocolate in February and raise money for heart research.

We sent our chocolate friends packing to their sweet holiday retreat for a spot of R&R, however, the fun doesn't last long and the sun soon goes in when the Dechox begins.

The campaign went live on Boxing Day across all major commercial channels and will continue throughout January on TV and social media. To get involved visit bhf.org.uk/dechox.


Concept / development artwork

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