Pearl & Dean SpongeBob Promo

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Nickelodeon UK launch Blue-Zoo's SpongeBob SquarePants version of the iconic Pearl & Dean Cinema cinema ident.

The cartoon spot features the cult TV character boisterously singing the famous melody.It was directed by Blue-Zoo's Oli Hyatt and Jane Laffey from Nickelodeon's in-house creative team. Kathryn Jacob, CEO at Pearl & Dean said: "We have a reputation for innovation and this ident will introduce yet more people to the iconic Pearl & Dean theme. "

The promotion is scheduled to appear in all Vue Cinemas nationwide before Chronicles of Narnia, WALL-E, High School Musical 3 and Harry Potter.