ITV "We Are Football United"

We created a range of on-air promos to support broadcaster ITV’s new “We are Football United” Campaign.

The branding campaign will promote the range of football tournaments, including The UEFA Champions League, The FA Cup, The World Cup and England Internationals, that the channel will be broadcasting throughout the football season. The retro style animation combines bold screen print design with inspiration from classic  football match programmes.

Directed by Blue-Zoo’s founder Tom Box and ITV Creative's Grant Hawksworth, the animated campaign has been styled to stand out from the typical shiny 3D promos traditionally seen.